Article Overview
At TM Pipaliya Branding Consultancy, we have designed a fresh and impactful packaging
Pure Quality Meets Powerful Design
At TM Pipaliya Branding Consultancy, we have designed a fresh and impactful packaging identity for Sharvam Groundnut Oil, reflecting purity, trust, and modern appeal. The concept blends authentic Indian tradition with a clean, premium look, ensuring the packaging stands out both on shelves and in digital spaces.
The vibrant yellow and royal blue color palette symbolizes freshness, health, and quality — giving an instant sense of reliability and purity. The visual elements, such as the realistic splash of golden oil and peanut imagery, emphasize the natural and pure essence of the product.
Design Philosophy: Blending Tradition with Modernity
The Sharvam brand stands for honesty and quality, and the packaging mirrors that philosophy through every design choice.
Our goal was to create a visual identity that communicates:
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Purity and Natural Goodness – Highlighted through clean layout and realistic imagery.
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Premium Look – Use of metallic finish tones on the tin enhances perceived value.
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Brand Recognition – The bold Sharvam logo and strong typography ensure instant recall.
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Functional Clarity – Nutritional details and product information are displayed clearly for easy readability.
Key Design Features:
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Distinctive Brand Colors: The yellow and blue color contrast ensures visual attraction and market differentiation.
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Realistic Product Imagery: The peanuts and oil splash visuals convey freshness and authenticity.
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Logo Prominence: The Sharvam identity mark sits proudly at the top, symbolizing trust and quality.
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Informative Layout: Clear labeling for net weight, nutrition chart, and product benefits.
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Quality Highlight: “Free from Argemone Oil” is prominently featured, reinforcing product safety.
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Premium Tin Finish: Metallic packaging aligns with durability, hygiene, and high-end appeal.
Conclusion: A Visual Statement of Purity and Trust
This Sharvam Groundnut Oil packaging design perfectly balances visual beauty with brand storytelling.
TM Pipaliya Branding Consultancy ensured every element — from typography to color choice — communicates the brand’s promise of purity, health, and excellence.